Key Market Indicators
Swedish Apparel Sales are projected to decrease to approximately €206 million by 2028, down from about €223 million in 2023. This decline represents an average annual reduction of 1.3%. Since 2010, the Swedish market has consistently declined at this same rate. In 2023, Sweden ranked 25th in apparel sales, with Bosnia and Herzegovina slightly ahead at €223 million. Germany, France, and Spain held the second, third, and fourth positions, respectively. In contrast, Swedish Clothing Expenditure is expected to rise, reaching around €8.7 billion by 2028, up from €8.1 billion in 2023. This marks an annual growth rate of 1.1%. Since 1998, Swedish consumer demand for clothing has increased by an average of 2.4% per year. In 2023, Sweden ranked 10th in clothing expenditure, with Belgium just surpassing it at €8.1 billion. Germany, Italy, and France occupied the second, third, and fourth rankings, respectively.
