The market size volume per capita of men's and boys' undergarments in Sweden showed relative stability from 2013 to 2023, with slight fluctuations. In 2023, the value was 2.01 pieces per capita, marking a minor decline from its peak of 2.2 in 2017. From 2022 to 2023, the volume decreased by 0.5%. Over the last five years, the compound annual growth rate (CAGR) was negative, indicating a gradual decline in per capita volume. Recent years have been characterized by slight decreases or stagnations.
Future trends to watch for include potential market shifts driven by sustainability trends, increased online shopping, and possible changes in consumer preferences towards multifunctional or technological integrated wearables. Monitoring consumer behavior and innovations in textile technology will be crucial.
