Key Market Indicators
Austrian apparel sales are projected to decline to €455 million by 2028, down from €584 million in 2023. This marks an average annual decrease of 4%. The Austrian market has been experiencing a downward trend since 2010, with sales shrinking by an average of 2.8% per year. In 2023, Austria ranked 13th globally, while Finland surpassed it with sales hitting €584 million. Germany, France, and Spain secured the second, third, and fourth spots, respectively. In contrast, Austrian clothing expenditure is on the rise. It is expected to reach approximately €9.9 billion by 2028, up from €9.4 billion in 2023. This growth represents an average annual increase of 0.9%. Since 2000, Austrian consumer demand for clothing has grown by an average of 0.4% per year. In 2023, Austria ranked eighth in global clothing expenditure, with Poland slightly ahead at €9.4 billion. Germany, Italy, and France took the second, third, and fourth positions in this category.
