Gross investment in the retail sale via mail order houses or via the internet sector in France exhibited a steady growth trajectory from 2013 to 2023, starting from 218.2 million Euros in 2013 and reaching 563.3 million Euros in 2023. This represents a compound annual growth rate (CAGR) of 7.28% over the last five years (2019-2023). Specific year-on-year variations have seen fluctuations, with significant increases in particular years, such as a notable 50.77% growth in 2017.

The forecast until 2028 suggests a deceleration in growth rate with a five-year CAGR of 3.07%, reaching 683.7 million Euros by 2028. Over the forecasted period, we can expect a total growth rate of 16.3%. Despite a slower growth rate, the sector remains on a positive trajectory.

Future trends to watch for:

Technological advancements enhancing the e-commerce experience.
Increased consumer demand for online shopping convenience and product variety.
Expansion of last-mile delivery solutions and logistics innovations.
Regulatory changes impacting e-commerce operations and data privacy.
Potentially rising competition from international e-commerce platforms entering the French market.