The retail sale via mail order houses or internet sector in Austria has shown a consistent upward trend from 2013 to 2023, reaching 5,840 employees in 2023. Year-on-year variations highlight substantial growth in 2020 with a rise of 10.6%, stalling somewhat in recent years with a 4.66% increase in 2023. The CAGR over the last five years stands at 6.79%.
Future projections indicate continued growth, albeit at a decelerating rate, with a forecasted five-year CAGR of 2.49% leading to a 2028 growth rate of 13.08%. This is expected to bring the number of employees to 6,870 by 2028.
Key future trends to watch include:
• E-commerce market dynamics influenced by technological advancements.
• Changes in consumer behavior and preferences.
• Regulatory impacts on the digital marketplace.
• The evolution of logistics and fulfillment services.