The retail sale via mail order houses or via internet sector in Portugal has demonstrated substantial growth from 2013 to 2023, rising from 162.9 million Euros to 1010.0 million Euros. This represents a significant compound annual growth rate (CAGR) over the past five years of 20.97%. Year-on-year variation has generally trended positively, with notable spikes such as 32.08% in 2020, likely due to the COVID-19 pandemic accelerating e-commerce adoption. Over the past two years, the sector has seen a robust, yet decelerating, growth rate with 18.24% in 2022 and 15.35% in 2023.

Future trends to watch for:

Forecasted growth from 2024 to 2028 shows continued expansion with a 5-year CAGR of 7.89%, accumulating in a 46.18% growth rate.
Technological innovations, increasing internet penetration, and consumer preferences shifting towards online shopping are expected to further drive the market.
Sustainability concerns and regulatory changes could impact operations and consumer behavior in this sector.