The retail sale via mail order houses or via internet sector in Portugal has shown a dynamic growth over the past decade, reaching €488.8 million in 2023. From 2013 to 2022, the sector experienced significant increases, particularly between 2018 and 2020, with notable year-on-year growth rates peaking at 35.19% in 2020 and sustaining a strong compound annual growth rate (CAGR) of 23.55% up to 2023.

From 2024 onwards, the sector is forecasted to continue its robust expansion, albeit at a slightly moderated pace, with an expected CAGR of 8.31% over the next five years, projecting to €832.1 million by 2028.

Future trends to watch for:

Increased consumer preference for online shopping.
Digital transformation and e-commerce innovations.
Potential regulatory changes impacting online retail business models.
Expansion of market reach through enhanced logistics and delivery infrastructure.