The tea market size value per capita in Latvia grew from €3.86 in 2013 to €5.07 in 2023, highlighting an upward trend despite some fluctuations. The substantial growth was notable post-2019, climaxing at a year-on-year increase of 8.9% from 2021 to 2022 and 6.1% from 2022 to 2023. The five-year compound annual growth rate (CAGR) stands at an impressive 6.4%, indicating robust market expansion. In 2023, the tea market size reached €5.07 per capita.
Future trends to watch for include potential shifts in consumer preferences towards premium and specialty teas, alongside digital innovations in tea retail and sustainability efforts influencing purchasing behavior in Latvia.
