The turnover in the tobacco products sector in Germany experienced steady growth from 2013 to 2023, reaching 22.8 Billion Euros in 2023. The most significant increases were observed in 2018 and 2020, while 2016 and 2013 saw slight declines. Over the last two years, the sector rose by 1.94% annually, with a 2.18% average yearly increase over the last five years. The forecast suggests a more moderate growth with a 1.4% average annual increase, culminating in a 24.91 Billion Euros turnover by 2028.
Future trends to watch indicate a slowing, yet stable market with steady value increments. Emerging challenges include regulatory changes and shifting consumer preferences towards alternatives like e-cigarettes and reduced-risk products.
