The market size for solid soap (not for toilet use) in Lithuania experienced a substantial increase from 2013 to 2019, marked by impressive year-on-year growth, peaking notably in 2019. Subsequent years indicated a slowdown, particularly in 2020, when a decline occurred. The market rebounded and continued modest growth, reaching 12.155 million USD in 2023. Over the last five years, the CAGR stood at 6.67%, reflecting a deceleration compared to earlier periods.

An understanding of consumer preference shifts and sustainability-driven innovations will be key.
An assessment of competitive dynamics as new entrants alter the market landscape.
Economic factors, such as inflation and disposable income, may influence purchasing power and market trends.