Over the last decade, the tea market size per capita in Sweden exhibited slight fluctuations, with the value in 2023 standing at 0.23 kilograms per capita. Between 2013 and 2023, the consumption oscillated moderately, peaking in 2016 at 0.29 kg. In recent years, the year-on-year variation showed minor declines, specifically from 2022 to 2023, maintaining the level of 0.23 kg per capita. The compound annual growth rate over the past five years indicates a slight downward trend.
Looking forward, key trends to monitor include consumer preference shifts towards premium and specialty teas, the influence of health trends advocating tea as a beneficial beverage, and the potential impact of sustainability practices in the tea supply chain.
