Between 2012 and 2022, the Finnish underwear market experienced fluctuating trends. The market size saw significant drops in 2015 and 2020, with respective year-on-year decreases of 13.9% and 18.07%. Conversely, there were periods of modest growth in years such as 2013 and 2017. Over the last two years, the market showed a 19.02% increase in 2021 but contracted by 1.21% in 2022. The five-year compound annual growth rate (CAGR) was -1.59%, indicating a downward overall trend from 2017 to 2022.

Future trends to watch for in the Finnish underwear market include:

- Shifts in consumer preferences towards sustainable and eco-friendly materials.
- Continued impacts of economic factors such as inflation and disposable income levels.
- Technological innovations like smart textiles and adaptive sportswear influencing consumer choices.
- Potential recovery and growth in the post-COVID era as consumer spending stabilizes.
- Trends in e-commerce and digital marketing revolutionizing retail landscapes.