The analysis of Finland's women's and girls' textile market from 2013 to 2023 shows a fluctuating trend. The per capita volume started at 0.043 in 2013, experienced a dip reaching a low of 0.03 in 2015-2016, and rebounded to 0.038 by 2023. The market's growth has been uneven with a notable drop in 2020 at 0.032, likely due to the pandemic, followed by recovery in subsequent years. Over the last two years up to 2023, the market stabilized at a volume of 0.038 per capita.
Future trends to watch for include:
- Increased interest in sustainable and eco-friendly textile products
- The potential impact of digitalization and online retail expansion on purchasing behaviors
- Continued recovery and potential growth post-pandemic as consumer confidence rebuilds
