The volume of frozen whole chickens in Romania has shown fluctuations over the past decade, with a notable decline from 2013 to 2023. In 2023, the market stood at 26.737 million kilograms, reflecting a consistent downward trend with an average annual decrease (CAGR) of approximately -0.099% over the last five years. The past two years saw slight annual declines of -0.57% each.
Future trends to watch for include potential shifts in consumer preferences towards fresh poultry or alternative protein sources, as well as the impact of economic and environmental factors on poultry production and consumption patterns in Romania. Market diversification and innovation in product offerings may also influence future volumes.
