In 2023, Germany led the European production of Advertising, Market Research, and related activities with a share of 28.62 million euros, followed by Italy and France with 20.67 and 18.64 million euros, respectively. Spain and the Netherlands also had significant shares. Most countries, like Estonia, Lithuania, and Slovenia experienced positive growth, with Estonia seeing the highest year-on-year increase (3.07%). Greece was the exception, facing a decrease of 5.58% in growth rate.
Looking ahead, the industry is anticipated to continue evolving with digital transformation and data-driven strategies playing pivotal roles. Watch for advancements in AI and machine learning to drive innovation and efficiency in market research and advertising.
Top countries in Production of Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 28.62 | 2023 | +1.55% | +0.78% | View data |
| 2 | 2 Italy | 20.67 | 2023 | +1.09% | +1.59% | View data |
| 3 | 3 France | 18.64 | 2023 | +1.88% | +2.33% | View data |
| 4 | 4 Spain | 10.78 | 2023 | +2.17% | +1.88% | View data |
| 5 | 5 Netherlands | 7.89 | 2023 | +1.38% | +1.35% | View data |
| 6 | 6 Belgium | 4.58 | 2023 | +1.03% | +1.43% | View data |
| 7 | 7 Austria | 3.29 | 2023 | +1.33% | +1.32% | View data |
| 8 | 8 Ireland | 1.66 | 2023 | +1.53% | +2.44% | View data |
| 9 | 9 Finland | 1.51 | 2023 | +1.62% | +1.49% | View data |
| 10 | 10 Slovenia | 0.63 | 2023 | +2.38% | +2.21% | View data |
