From 2013 to 2023, the production value of market research and public opinion polling in Finland has experienced fluctuations with a peak in 2013 and a notable dip in 2016. The value stood at 87.4 million Euros in 2023. Variations over the last two years showed a growth: 3% in 2022 and 1.86% in 2023. However, the CAGR over the past five years stands at -1.82%, indicating an overall decline. Forecasted data from 2024 to 2028 suggest a relatively stable but marginally declining trend with a 5-year CAGR of -0.16% and an overall decline of 0.8% until 2028.
Future trends to watch for include increasing integration of AI and data analytics in market research methodologies, growing importance of real-time data collection and analysis, and the potential impact of economic fluctuations and regulations on the industry.
