In 2023, the labour costs in advertising and market research in France were recorded at 7.54 billion Euros. The data forecasts a year-on-year increase to 7.64 billion Euros in 2024, representing a 1.3% growth. Continued growth is anticipated at 1.31% in 2025 (7.74 billion Euros), 1.16% in 2026 (7.83 billion Euros), 1.15% in 2027 (7.92 billion Euros), and 1.01% in 2028 (8.0 billion Euros). Over the five-year forecast period from 2024 to 2028, the Compound Annual Growth Rate (CAGR) stands at approximately 1.18%.
Future trends to watch for include the increasing integration of digital technologies, which may influence labour cost structures, as well as the potential impact of regulatory changes and economic conditions on market research and advertising sectors. Additionally, evolving consumer behaviors and demands for personalized content are likely to shape labour dynamics in the industry.
