The market research and public opinion polling turnover in the Netherlands has steadily increased from 1.74 billion Euros in 2013 to 3.52 billion Euros in 2023. Key year-on-year variations include a 5.67% increase from 2022 to 2023, while the CAGR over the last five years stands at 8.48%. The effects of economic and industry factors have resulted in varied growth, including a notable jump of 26.75% in 2019 and a slight decline of 5.29% in 2020. The forecast anticipates continued growth, with a projected CAGR of 3.13% for the next five years, reaching 4.32 billion Euros in 2028.
Future trends to watch for:
- Integration of advanced technologies such as AI and big data analytics.
- Expansion of digital and online market research methods.
- Growing importance of customer experience research and personalized insights.
