In 2023, the data reflects Germany's share of global employees in the advertising and market research sector at the top, with a noticeable decline of 3.08%. Conversely, the UK has shown a modest increase of 1.82%, while Poland presented a notable rise at 3.0%. Ireland demonstrated exceptional growth at 8.81%, indicating a burgeoning market. On a 5-year outlook, compound annual growth rates highlight differing trends: stability in traditional markets and rising contributions from emerging players like Slovenia.
Future trends to watch for include potential workforce expansions in emerging markets due to technology adoption and shifts towards digital platforms, which may alter the global distribution of personnel in this sector. Additionally, geopolitical and economic changes could further impact these trends, fostering growth in select regions.
Top countries in Employees in Advertising and Market Research Sector Share by Country (Thousand Units (Persons))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 23.53 | 2023 | -2.21% | -3.08% | View data |
| 2 | 2 United Kingdom | 22.02 | 2023 | +0.92% | +1.82% | View data |
| 3 | 3 Canada | 8.03 | 2023 | +1.02% | +1.62% | View data |
| 4 | 4 Italy | 7.99 | 2023 | +1.86% | +0.1% | View data |
| 5 | 5 Poland | 7.64 | 2023 | +0.88% | +3% | View data |
| 6 | 6 Netherlands | 5.85 | 2023 | +4.76% | +0.93% | View data |
| 7 | 7 Sweden | 2.92 | 2023 | 0% | -3.29% | View data |
| 8 | 8 Austria | 2.87 | 2023 | +0.98% | -0.065% | View data |
| 9 | 9 Romania | 2.1 | 2023 | -3.07% | +1.32% | View data |
| 10 | 10 Slovakia | 2.07 | 2023 | +14.29% | +0.26% | View data |
