In 2023, the Mate and Tea market size volume per capita in the US stood at an estimated 0.41 kilograms. For 2024 and 2025, it is forecasted to remain at 0.4 kg per capita. A slight decrease begins in 2026 to 0.39 kg and further drops steadily to 0.38 kg by 2027 and 2028. This shows a declining trend with year-on-year percentage decreases, particularly from 2026 onwards. The compound annual growth rate over this period points to a subtle downward shift in per capita volume consumption.
Future trends to watch for include:
- Changes in consumer preferences towards functional and health-oriented beverages.
- Potential market introduction of innovative tea blends or new mate varieties.
- Influence of sustainability and eco-friendly packaging on consumer choices.
