Based on the forecasted data, the turnover per employee in the advertising and market research sector in the Netherlands is expected to grow steadily from 2024 to 2028. In 2023, the turnover per employee stood at 147.1 thousand euros. By 2024, it is projected to increase to 149.1 thousand euros, reflecting a year-on-year growth of approximately 1.36%. This pattern of gradual growth continues over the subsequent years, with projected turnovers of 151.2 thousand euros in 2025, 153.2 thousand euros in 2026, 155.2 thousand euros in 2027, and 157.1 thousand euros in 2028. The Compound Annual Growth Rate (CAGR) over this five-year period is approximately 1.66%.

Key future trends to watch for include:

A continuous uptrend in digital advertising expenditure as companies shift towards more data-driven marketing strategies.
Increased integration of Artificial Intelligence and machine learning in market research, enhancing precision and insights.
Growth in personalized and customer-centric marketing campaigns driven by data analytics.