The 2023 data reflects Italy as the leader in European Net Operating Surplus for categories like Advertising, with a value of 42.03 million euros. Spain follows at 19.42, and the Netherlands ranks third at 11.65 million euros. Significant YoY surges are notable in Ireland (4.91%) and Lithuania (3.45%). Conversely, Greece shows stagnation, with both 2023 value and variation at zero. Relative stability is seen in France and Belgium with modest growth. Over the past five years, a consistent CAGR highlights underlying market resilience and expansion dynamics.
Future trends indicate potential growth in digital transformation across advertising and market research, as countries like Ireland and Lithuania display robust momentum. Observing regulatory developments and technology adoption levels will be critical in forecasting further shifts within the sector across Europe.
Top countries in Net Operating Surplus in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 42.03 | 2023 | +0.23% | +0.37% | View data |
| 2 | 2 Spain | 19.42 | 2023 | +3.13% | +3.03% | View data |
| 3 | 3 Netherlands | 11.65 | 2023 | +1.8% | +2.17% | View data |
| 4 | 4 France | 8.64 | 2023 | -0.78% | +0.43% | View data |
| 5 | 5 Ireland | 4.7 | 2023 | +3.75% | +4.91% | View data |
| 6 | 6 Austria | 3.96 | 2023 | +1.82% | +2.37% | View data |
| 7 | 7 Belgium | 3.39 | 2023 | +1.68% | +1.94% | View data |
| 8 | 8 Slovakia | 2.32 | 2023 | +1.16% | -0.42% | View data |
| 9 | 9 Finland | 1.39 | 2023 | +1.82% | +1.22% | View data |
| 10 | 10 Slovenia | 1.12 | 2023 | +2.43% | +2.28% | View data |
