The number of persons employed in Advertising and Market Research in Finland stood at 11.37 thousand in 2023. The employment in this sector had experienced significant fluctuations from 2013 to 2023, with a notable decline between 2013 and 2020, after which it showed marginal year-on-year growth. The variations in percentage indicate an initial sharp increase followed by a series of minor gains and losses, resulting in a modest upward trend in recent years.
Over the last two years (2022-2023), the employment figures grew by approximately 0.66% year-on-year. However, for the last five-year period leading up to 2023, the compound annual growth rate (CAGR) averaged -0.91%, reflecting a generally subdued employment environment within the industry.
Looking ahead from 2024 to 2028, the forecast suggests a steady growth trajectory with a five-year CAGR of 0.50%, leading to an overall growth rate of 2.52%. The projections highlight a progressive yet cautious optimism for the sector's employment landscape in Finland.
Future trends to watch for in this sector include greater emphasis on digital advertising, data analytics, and market research innovation. Additionally, the integration of AI and machine learning in marketing strategies may create new employment opportunities and skill requirements. Keeping an eye on economic conditions and consumer behavior changes will also be critical to understanding employment prospects in this field.
