The French market for non-solid soap saw fluctuating per capita values from 2013 to 2023, with a notable decline from 2013 ($7.15) to 2023 ($6.16). The trend shows significant declines in years like 2015 and 2020, with a slight recovery phase around 2016 and 2021. Comparing year-on-year figures from 2022 to 2023, there was a modest decrease. The compound annual growth rate (CAGR) for the last five years was negative, indicating a gradual decline in per capita value.
Future trends demand a close watch on consumer preference shifts towards environmentally friendly products and the impact of economic recovery post-pandemic, both of which could influence market dynamics.
