The Soap (Except Solid Soap) market in Guatemala witnessed steady growth from 2013, with the value per capita increasing from $0.76 to $1.44 in 2023. Observing the near-term trend, a year-on-year increase of approximately 5.9% and 2.9% over the past two years indicates a healthy market expansion. The Compound Annual Growth Rate (CAGR) over the last five years stands at around 2.8%, highlighting consistent growth momentum.

Future trends to watch for:

Increasing consumer awareness and demand for environmentally friendly and sustainable soap products.
Potential for market growth through diversification of liquid soap offerings targeting niche markets.
Impact of economic fluctuations and inflation on consumer spending and soap market dynamics.