From 2013 to 2023, the cured bovine meat market in Italy showed a fluctuating trend, peaking in 2014 at €14.92 per capita and gradually declining to €12.83 in 2023. Notable drops occurred between 2014 and 2016. The year-on-year variation from 2022 to 2023 was -1.00%. Over the past five years, the CAGR was approximately -1.57%, signaling a continuous, albeit slight, decline in per capita value consumption.
Future trends to watch include consumer preferences for health-conscious eating potentially driving demand for alternative proteins. Also, economic factors and climate conditions affecting beef production may impact market size and per capita consumption.
