The market for women's or girls' knitted or crocheted lingerie and nightwear in Poland has shown a consistent upward trend from 2013 to 2023, increasing from 1.06 to 2.64 pieces per capita. The year 2023 marks a significant volume growth. The year-on-year growth rate between 2022 and 2023 was approximately 6.0%, indicating steady consumer demand. The compound annual growth rate (CAGR) for the past five years stands at about 7.8%.
Future trends to watch:
- Increased demand for sustainable and eco-friendly textiles as consumer awareness grows.
- The influence of fashion trends and regional preferences on design and production.
- The impact of online retail platforms and digital marketing in expanding market reach.
- Potential economic influences, such as inflation and currency fluctuation, affecting consumer purchasing power.