In 2024, the United States leads the global landscape with an employee count of 1.79 million in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities. The United Kingdom and Germany follow, with respective figures of 0.40847 and 0.352 million. Year-on-year variations in 2023 highlight significant growth in Hungary at 2.45%, Estonia at 3.34%, and South Korea at 1.84%. While nations like Denmark show nominal changes, Italy and Slovakia report substantial increases of 1.7%.
Looking ahead, the global industry is poised for potential growth driven by advancements in digital tools, the escalating need for market insights, and an increasing emphasis on scientific research and innovation. Additionally, the demand within emerging markets and technology transition will play pivotal roles in shaping employment trends.
Top countries in Number of Employees in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Thousand Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 1,790 | 2023 | +1.25% | +1.36% | View data |
| 2 | 2 United Kingdom | 408.47 | 2023 | +1.09% | +1.46% | View data |
| 3 | 3 Germany | 352 | 2023 | +0.86% | +0.7% | View data |
| 4 | 4 France | 211 | 2023 | 0% | +0.38% | View data |
| 5 | 5 Spain | 175.3 | 2023 | +0.63% | +0.53% | View data |
| 6 | 6 Italy | 150.1 | 2023 | +1.62% | +1.7% | View data |
| 7 | 7 South Korea | 127.3 | 2023 | +1.68% | +1.84% | View data |
| 8 | 8 Poland | 96.1 | 2023 | +1.16% | +1.64% | View data |
| 9 | 9 Netherlands | 75 | 2023 | 0% | +0.27% | View data |
| 10 | 10 Czech Republic | 62.68 | 2023 | +1.92% | +1.45% | View data |
