In 2023, employment in the Market Research and Public Opinion Polling sector in Switzerland was recorded at 1.58 thousand full-time equivalents. Based on the forecasted data for the period from 2024 to 2028, we observe a consistent downward trend in employment. From 2024 to 2025, there is a 5.37% decrease, followed by a 6.38% reduction from 2025 to 2026. The downward trend continues with a 6.82% drop from 2026 to 2027 and a 6.45% decline from 2027 to 2028. Over the five-year period, the Compound Annual Growth Rate (CAGR) indicates an average annual decrease of approximately 5.91% in sector employment.

Looking ahead, several factors could influence future trends in this sector:

Technological advancements in data analytics and artificial intelligence may reduce the demand for traditional market research roles.
The growing preference for online and automated survey tools might further impact employment numbers.
Economic fluctuations and changes in business investment in market research could affect the sector's employment landscape.
Adaptation to new research methodologies and skills will be critical for sustained employment in this field.