In 2023, the meat and poultry meat products market in Italy was valued at €15.113 billion. The market saw a year-on-year growth of 1.88% from 2022, indicating modest improvement. Over the last five years (2019-2023), the CAGR was 0.7%, reflecting a moderate growth trend. Forecasts up to 2028 estimate a steady increase, with a projected CAGR of 1.36%, culminating in €16.469 billion. This sustained growth is driven by factors like evolving consumer preferences and increased demand for diverse meat products.

Future trends to watch include:

Rise in health-conscious consumer choices, driving demand for organic and lean meats.
Innovation in meat alternatives and plant-based protein products.
Impact of regulatory changes on meat production and sustainability practices.