Forecast: Coffee Demand in Austria

An analysis of coffee demand in Austria reveals a steady decline from 2014 onwards. From a stable 68 thousand metric tons between 2014 and 2016, demand dipped by 4.41% in 2017, and continued to decrease, albeit at a slower rate, reaching 63 thousand metric tons in 2023. The year-on-year variation shows sporadic fluctuations, with a notable drop of 5% in 2020 and a recovery of 5.26% in 2021. By 2023, the volume stabilized with no change from the previous year.

From 2018 onwards, the compound annual growth rate (CAGR) over five years displays a consistent negative trend, averaging -0.31% by 2023. Forecasts suggest this decline will persist, with a projected annual decrease of -0.39% and an overall reduction of 1.92% by 2028. This gradual decline reflects changing consumer preferences and potential market saturation.

Future trends to watch for include shifting consumer behaviors towards alternative beverages, the potential impact of economic factors on disposable income, and increasing sustainability concerns influencing coffee consumption patterns.