The market size of fresh turkey cuts in Italy, measured in kilograms per capita, showed fluctuating trends from 2013 to 2023. In 2023, it stood at 2.66 kg per capita. Between 2022 and 2023, there was a decrease of approximately 1.1%. Analyzing the five-year period from 2018 to 2023, there was a negative compound annual growth rate (CAGR) of about -0.7%, indicating a gradual decline in consumption per person.
Future trends to watch include evolving consumer preferences towards plant-based diets, which could further impact turkey consumption. Additionally, economic factors and health trends might shape the demand dynamics for fresh turkey cuts in the coming years.
