In 2023, the household expenditure on personal care in the US was valued at 317.03 billion USD. The subsequent years show a consistent upward trend, with expenditure expected to reach 326.1 billion USD in 2024, marking a 2.86% increase from the previous year. Continuing this positive trajectory, 2025 is forecasted to experience a 2.88% rise to 335.51 billion USD, while 2026 will see a 2.78% increase, reaching 344.84 billion USD. The growth persists in 2027 with a 2.68% increase to 354.07 billion USD and further accelerates to 363.21 billion USD in 2028, indicating a 2.57% rise. The compound annual growth rate (CAGR) over the five-year period from 2024 to 2028 stands at a steady 2.75%, reflecting a robust annual average growth.
Future trends to watch for include advancements in product innovation, increasing consumer inclination towards premium and sustainable products, and the rising influence of digital and e-commerce platforms in shaping consumer purchasing behavior. Additionally, demographic shifts such as the aging population and changing lifestyle preferences may further drive growth in this sector.
