The number of employees in the Advertising and Market Research sector in Poland is forecasted to grow from 58.0 thousand in 2024 to 60.0 thousand by 2028, indicating a consistent year-on-year growth of approximately 0.86%. Compared to the actual figures, the sector had 57.5 thousand employees in 2023, showing a 0.87% increase year-on-year from 2023 to 2024. Over the five-year forecast period, the Compound Annual Growth Rate (CAGR) is estimated to be around 0.85% per year.
Future trends to watch for in this sector may include the increasing influence of digital transformation, shifts towards data-driven strategies, and the integration of AI and automation in advertising and market research processes. Additionally, the economic conditions and technological advancements in Poland will continue to impact recruitment and demand in the sector.
