The beer market in Poland has shown substantial growth from 2013 to 2023, with a notable dip in 2020 likely due to the pandemic impact, followed by a recovery. In 2023, the beer consumption volume per capita stood at 24.97 kilograms. Noteworthy is the 3.32% increase in 2022 and 1.67% in 2023 year-on-year. Over the last five years, the Compound Annual Growth Rate (CAGR) was 4.07%, reflecting a robust upward trend in per capita consumption.
Future trends to watch for include:
- Potential shifts in consumer preferences following health trends.
- Impact of economic factors on purchasing power and consumption.
- Growth of craft beer and local breweries.
- Regulatory changes affecting alcohol consumption.
