The non-alcoholic beverages expenditure per capita in Italy was estimated at €265 in 2023. From 2024 to 2028, forecasts indicate a consistent upward trend: €273 in 2024, €283 in 2025, €291 in 2026, €297 in 2027, and €302 in 2028. The year-on-year growth rates show a stable progression, reflecting a stable rise in consumer spending for these products. The Compound Annual Growth Rate (CAGR) from 2024-2028 is approximately 2.0%.

Future trends to watch for in the non-alcoholic beverage market include:

Increased demand for healthy and functional beverages.
Continued focus on sustainability and eco-friendly packaging.
Emergence of innovative flavors and ingredients, catering to evolving consumer preferences.