In 2024, the number of individuals in Provence-Alpes-Côte d'Azur who last purchased online more than a year ago is projected to be 2.29 million. Forecast data from 2024 to 2028 shows a gradual decline with values decreasing annually to 2.11 million by 2028. Year-on-year changes reflect a consistent decrease of about 2% to 3% each year, suggesting a steady reduction in this category over the forecast period. The compound annual growth rate (CAGR) from 2024 to 2028 is approximately -2%, indicating this is a sustained trend.
Future trends to watch for include:
- An increase in digital adoption and the potential impact of emerging technologies on e-commerce habits.
- Shifts in consumer behavior influenced by economic changes or demographic shifts, such as aging populations.
- Potential market saturation where almost all consumers engage in regular online shopping, reducing the numbers in the analyzed group.
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