The beer market in Turkey has seen significant fluctuations over the past decade. From a volume of 1040 thousand metric tons in 2014, the market experienced a downward trend, hitting a low of 726.25 thousand metric tons in 2020. The market rebounded slightly in 2021 but has since stabilized around 845 thousand metric tons in 2023, reflecting a -1.17% year-on-year decline. Over the last five years, the market exhibited an average annual decrease of -1.58%.
Looking ahead, the forecasted data from 2024 to 2028 suggests a continued decline, albeit at a slower pace, with a forecasted 5-year CAGR of -0.99% and an expected overall decrease of -4.84% by 2028.
Future trends to watch for include potential shifts in consumer preferences towards non-alcoholic or craft beer, regulatory changes impacting the alcohol market, and economic conditions that could influence discretionary spending on beverages. These factors will be crucial in shaping the trajectory of the beer market in Turkey.
