In 2023, the sold production of fresh or chilled whole chickens in Italy stood at an estimated 493.6 million kilograms. The forecast for 2024 projects a value of 500.52 million kilograms, marking an increase. The following years steadily build on this growth with values of 507.72 million kilograms in 2025, 514.85 million kilograms in 2026, 521.9 million kilograms in 2027, and 528.89 million kilograms in 2028. The year-on-year growth rates are approximately 1.44% from 2024 to 2025 and 1.4% from 2025 to 2026. The compound annual growth rate from 2024 to 2028 is approximately 1.37%.

Future trends to watch for include:

Shifts in consumer preferences towards fresh or chilled poultry products.
Potential impact of environmental regulations and sustainability initiatives in agricultural production.
Advancements in poultry farming technology enhancing production efficiency.
Changing export dynamics and trade agreements affecting supply chains and market reach.