In Bulgaria, the per capita consumption of frozen whole chickens has declined over the years, with a 2023 value standing at 1.82 kilograms per capita. The market saw a peak in 2014 at 2.22 kg/capita, but there has been a general downward trend since then. Comparing 2022 and 2023, there was a small decline of 1.09%. Over the last five years, the compound annual growth rate (CAGR) reflects a decrease of approximately -0.87% per year.
Looking ahead, factors such as changing consumer preferences, health awareness, and economic conditions in Bulgaria are likely to influence the frozen chicken market. The focus may shift towards fresh or alternative protein sources, which could impact future consumption patterns.
