In 2023, the UK market for fresh whole chickens stood at 9.15 kg per capita. The forecast from 2024 to 2028 shows a steady decline in per capita volume, with a CAGR of -0.29%. Year-on-year, the market decreases marginally, from 9.13 kg in 2024 to 9.02 kg by 2028.

Future trends to watch for include:

Increased consumer focus on sustainable and ethically sourced poultry, potentially influencing purchase patterns.
Potential impacts of economic fluctuations on meat consumption habits.
Health trends promoting plant-based diets, which could further affect chicken consumption.