In 2023, the wine market size volume per capita in China stood at 1.89 kilograms. From 2024, forecast data indicate a slight upward trend with a consistent annual increase. The volume per capita is projected to be 1.9 kilograms in 2024, reaching 1.95 kilograms by 2028. Year-on-year growth is minimal, with percentage increases ranging from 0.52% to 0.52% from 2024 to 2028. The compound annual growth rate (CAGR) over this period is approximately 0.59%, indicating very moderate growth.
Future trends to watch for include potential shifts in consumer preferences towards premium or imported wines, demographic changes affecting consumption patterns, and the impact of economic conditions on discretionary spending. Additionally, the influence of e-commerce and the evolving landscape of digital marketing strategies may play a significant role in shaping market dynamics.
