The number of persons employed in advertising, market research, other professional, scientific, technical activities, and veterinary activities in France is projected to grow steadily from 2024 to 2028, with an annual increase of approximately 0.7% per year. Starting from 302,000 persons in 2024, the sector is expected to reach 311,000 by 2028. This represents a consistent upward trend and a compound annual growth rate (CAGR) of about 0.7% over this five-year period.

Future trends to watch for include:

An ongoing digital transformation impacting all sectors, particularly advertising and market research, could lead to new job roles and require new skills.
The increasing focus on sustainability and ethical practices may influence hiring in scientific and technical roles.
Advancements in veterinary technology could spur growth in employment within veterinary activities.
Economic factors, such as France's broader economic performance and any regulatory changes, could also impact employment levels.