The United Kingdom leads with the highest total hours worked, at 1.07 billion, in the advertising and market research sectors, among others. Italy and Germany follow, with values around 0.73 billion, indicating significant engagement in these activities. Spain and France are closer to 0.48 billion, with Canada and Poland slightly under 0.36 billion. Other countries, such as Greece, Hungary, and Denmark, show markedly lower figures under 0.07 billion.
When examining trends, notable increases were observed in Hungary at 2.56% and Belgium at 1.94% over 2023. Meanwhile, Greece and Ireland experienced declines in total working hours, reflecting potential labor market changes. The outlook suggests that countries exhibiting high growth rates like Hungary and Poland could see continued expansion in these professional sectors. The digitalization and automation of marketing and research, alongside growing demand for specialized scientific services, may shape future working hours across industries.
Future trends to watch for include:
- Increased digital transformation impacting workforce distribution and efficiency.
- Potential regional disparities in labor growth driven by technological advancements.
- Shift in labor dynamics due to evolving market demands in professional and technical services.
Top countries in Total Hours Worked in Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Million Hours | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 1,070 | 2023 | +1.15% | +1.72% | View data |
| 2 | 2 Italy | 726.35 | 2023 | +0.75% | +1.2% | View data |
| 3 | 3 Germany | 723 | 2023 | +1.12% | +1.14% | View data |
| 4 | 4 Spain | 484.91 | 2023 | +1.41% | +1.31% | View data |
| 5 | 5 France | 483.98 | 2023 | +0.94% | +1.29% | View data |
| 6 | 6 Canada | 362.94 | 2023 | +0.63% | +0.84% | View data |
| 7 | 7 Poland | 358.95 | 2023 | +1.43% | +1.91% | View data |
| 8 | 8 Netherlands | 268 | 2023 | +1.52% | +1.48% | View data |
| 9 | 9 Czech Republic | 183.37 | 2023 | +1.93% | +1.66% | View data |
| 10 | 10 Austria | 102.53 | 2023 | +0.72% | +0.77% | View data |
