The number of employees in the UK advertising and market research sector has experienced fluctuations over the past decade, peaking at 157.9 thousand in 2015 before steadily declining and stabilizing from 2020 onwards. The value in 2023 stood at 148.83 thousand, marking a minor annual increase. While the last two years saw minimal year-on-year growth, the 5-year CAGR highlights a mostly negative trend (-0.34%). A positive shift is forecasted with an expected 5-year CAGR of 0.27%, leading to a gradual increase to 151.36 thousand by 2028.
Future trends to watch for include technological advancements in digital marketing, increased use of data analytics, and potential impacts of economic conditions on the advertising budget allocations, which could influence hiring patterns in the industry.
