Between 2013 and 2023, the Market Research and Public Opinion Polling sector in France experienced significant fluctuations. Production value, which was €2.57 billion in 2013, declined to €1.71 billion in 2023. This period saw a general downward trend characterized by year-on-year variations such as -12.25% in 2015, -18.52% in 2017, and -19.11% in 2019. The sector's average annual growth rate (CAGR) for the last five years also indicated a decline at -5.58%.
Looking ahead, the forecasted data from 2024 to 2028 suggest a continued decline. The production value is expected to decrease from €1.63 billion in 2024 to €1.35 billion in 2028, with a forecasted 5-year CAGR of -3.69% and overall growth rate of -17.13%. This indicates persistent structural challenges within the sector.
Future trends to watch for include technological advancements in market research methodologies, the impact of economic fluctuations, and changes in consumer behavior. Adapting to digital transformation, leveraging big data, and improving accuracy in public opinion polling could be critical for future growth.
