Labour costs in advertising and market research in Sweden experienced steady growth from 2013 to 2023, reaching 13.75 Billion Swedish Kronas in 2023. The year-on-year variation indicates moderate increases, with a notable shift from 2013's slight decline to consistent growth exceeding 1% annually. Specifically, the last two years (2022-2023) observed a 1.43% increase. Over the past five years, the compound annual growth rate (CAGR) stood at approximately 1.45%, reflecting sustained growth.
For the forecasting period (2024-2028), labour costs are projected to follow an upward trajectory, driven by an anticipated 1.02% CAGR, accumulating to a total growth rate of 5.19%. Future trends to watch for include potential impacts of automation, digital transformation in advertising strategies, and shifts in market dynamics due to evolving consumer behaviors and technological advancements.
