Analysis of the Finnish market for Women's and Girls' knitted or crocheted lingerie and nightwear reveals a declining trend over the past decade. From a peak of 2.85 units per capita in 2014, the market steadily decreased to 2.03 units per capita in 2023. The recent two-year variation indicates a consistent decline, with -2.91% from 2022 to 2023 alone. Over the last five years, the compound annual growth rate is -3.22%, signifying a substantial reduction in market engagement or consumption patterns.

Future trends to watch:

Potential market stabilization as the decreasing trend smoothens.
Increased consumer preferences for sustainable and ethical fashion may influence buying behavior.
Technological advancements in textile production could result in product differentiation and enhanced consumer interest.