The European advertising and market research production index reveals that Latvia, Hungary, and Romania lead with highest production values, significantly surpassing other countries like Slovakia, Bulgaria, and Sweden. Notably, Latvia shows an impressive year-on-year growth of 14.51% in 2022. In contrast, larger economies such as Germany and France have modest growth, below 2%, while Czech Republic shows a decline. The overall trend indicates a more dynamic growth in Eastern Europe compared to Western Europe.
Future trends to watch include:
- Continued growth in Eastern European countries as they innovate and expand their market research capabilities.
- Possible slowdowns or stagnation in Western European markets due to market saturation.
- The impact of digital transformation and technological advancements in driving growth across Europe.
- Changing consumer preferences which may alter market conditions and production index ratings.
Top countries in Advertising and Market Research Production Index by Country
| # | 10 Countries | Indexes 2015 = 100, Calendar Adjusted | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Latvia | 214.1 | 2022 | +30.87% | +14.51% | View data |
| 2 | 2 Hungary | 212.5 | 2022 | -8.01% | +4.21% | View data |
| 3 | 3 Romania | 208.4 | 2022 | +22.37% | +9.1% | View data |
| 4 | 4 Lithuania | 202 | 2022 | +14.77% | +12.89% | View data |
| 5 | 5 Slovenia | 195.2 | 2022 | +18.52% | +10.82% | View data |
| 6 | 6 Slovakia | 127.8 | 2022 | +17.46% | +5.56% | View data |
| 7 | 7 Bulgaria | 118.7 | 2022 | +7.23% | +5.32% | View data |
| 8 | 8 Sweden | 118.2 | 2022 | +9.34% | +2.11% | View data |
| 9 | 9 Finland | 110.6 | 2022 | +3.75% | +0.11% | View data |
| 10 | 10 Germany | 105.2 | 2022 | +6.37% | +1.13% | View data |
