In 2023, the wages and salaries of advertising and market research in Austria stood at 664.1 Million Euros. Over the past two years, 2022 and 2023, we observed slight year-on-year increases of 0.86% and 0.76%, respectively. Looking at the last five years, the compound annual growth rate (CAGR) stands at a modest 0.43%, indicating a relatively flat growth trend with only minimal increases year-on-year.
Future trends to watch for include:
- Expected 0.4% CAGR over the next five years, signifying a potential stable but marginal increase in wages and salaries in this sector.
- By 2028, a projected overall growth rate of 2% suggests slow but consistent growth.
- Potential impact of technological advancements and economic shifts on employment and salary scales within advertising and market research sectors.
